Promotional campaign

A true world-ranging event such as IPACK-IMA must be flanked by an equally far-reaching communication campaign, employing a wide range of online and offline tools to reach and attract the target public, thus ensuring high visibility for all exhibitors.
The IPACK-IMA 2012 communication campaign included:

A refurbished web presence through the new portal. The website will host interactive areas for business communities where exhibitors and visitors will have the opportunity to share expertise and discuss specific market needs.

An extensive advertising campaign published in 59 publications in 24 countries and 16 languages over a total of 2 years.

Advertising campaign in 34 Italian publications and in national newspapers.

Radio advertisement on national radio stations.

Direct marketing actions targeting 104.554 Italian and international companies.

Dissemination of invitation tickets through exhibitors and direct mailings, both in Italy and worldwide.

Ongoing press office activity and promotion of exhibitors’ products and services on display.

Promotional presence at the world’s major trade events.

Presentation roadshows targeting professionals in emerging countries.

Big events attracting international press and industry professionals.

> Adv exhibitor    campaign